The premium, zero calorie, granular sweetener is being carried exclusively through Austin-based Whole Foods Market® stores throughout Texas before the product hits stores nationally. A 250 gram, easy pour canister, which measures spoon-for-spoon with sugar, is priced at $13.99.
Positioned not as a sugar substitute, but rather as a healthy sugar alternative for a discerning clientele, Zsweet ® all natural has built an international fan base following several months of introductory online and limited trial health food store sales. Consumers have responded enthusiastically to its refreshingly natural taste, which doesn’t eclipse the sweetness of sugar, texture that is consistent with sugar and ease of use in cooking, baking and flavoring of hot and cold drinks. And the natural taste is no coincidence. Unlike the numerous artificial sweeteners that currently crowd shelves and restaurant tabletops in a nearly half a billion dollar market segment, Zsweet ® all natural contains no chemical ingredients or caloric and carbohydrate fillers or dietary supplements.
Zsweet ® all natural is unique in its proprietary blend of extracts from fruits and vegetables with erythritol, a naturally occurring polyol or sugar alcohol, which actually contains neither sugar nor alcohol, but shares parts of their chemical structures. Erythritol, unlike other polyols, is highly digestible and is unlikely to cause side effects, such as bloating or cramping. Zsweet ® all natural also offers tangible benefits for people concerned about blood sugar and those prone to obesity. A recent clinical study by Toronto based, Glycemic Index Laboratories, Inc. confirmed no elevation or reduction in blood sugar from a 15-gram serving. The Kosher certified sweetener has also been endorsed by Nicholas Perricone, M.D. in his New York Times best selling book, “The Perricone Weight-Loss Diet.”
Like many groundbreaking products, Zsweet ® all natural is based on a great idea and a spoonful of serendipity. Tim Avila, the creator of Zsweet ® all natural and the CEO of Ventana Health Inc., stumbled on the little known erythritol while working a food development consultant, Mr. Avila began formulating what would become the first truly healthy, zero calorie sugar replacement – in where else, but his kitchen.
About Ventana Health Inc.
The Ventana Health mission is inspired by consumer demand worldwide to find and adopt intelligent food alternatives of the highest integrity and quality that taste good and are healthy for you. The cornerstone message of the Ventana Health products is built on education as to the options regarding healthy living alternatives and food choices.
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