Good news: Zsweet, a new, zero calorie all-natural sweetener, has launched into Whole Foods Market and other retailers nationwide. And through May, Zsweet will also be available at a series of Costco Roadshows at locations throughout SE Florida.
All-natural Zsweet ® is a blend of erythritol (pronounced ee-rith-ri-tol) and natural fruit extracts as flavor enhancers. Erythritol occurs naturally at low levels in many fruits and such fermented foods as soy sauce, cheese, wine and beer. This proprietary blend is what makes all-natural Zsweet ® taste like sugar - without the sugar worries. Zsweet measures like sugar, and unlike other products, it can be used in baking and cooking, as well as flavoring hot and cold drinks.
“As we were developing all-natural Zsweet we felt it was important to provide a product that was healthy, great-tasting and safe for diabetics,” explains Tim Avila, founder and father of two Zsweet devotees. “My own family has been impacted by the grave consequences of diabetes. I already had deep roots and hands-on experience in producing natural consumer health products, and wanted to create a product that would help my own family as well other people who are battling health concerns such as obesity and diabetes.”
The market research firm Packaged Facts predicts that sales in the low- and no-sugar market will rise to $5 billion by 2008. Meanwhile, natural and organic products now reach nearly every American household, according to the 2005 IRI/SPINS Consumer Drivers Study. Zsweet believes that many of those consumers will be happy to find a safe alternative to sugar.
Zsweet can be found at Whole Foods Markets nationwide and many other natural grocers including Chamberlin’s. But in April and May, 2007, Florida residents can sample and purchase Zsweet through a special Costco Roadshow. Zsweet will be sold at a special discounted price at these Costco locations:
North Miami Beach (Biscayne Blvd) from April 19 – 22
- Miami (Park Blvd) from April 26-29
- Pompano Beach (West Sample Road) from May 3 – 6
- Miami (SW 137th Ave) from May 10-13
- Boca Raton (Congress Ave) – from May 17-20
“We think Florida is the perfect location to find people who will enjoy our product,” says Avila. “Florida residents care about their health – but they live here because they also care about living the sweet life. Zsweet can help them enjoy the sweet life, without sacrificing their health.”
A complete store finder is at www.zsweet.com, where the products may be purchased directly. The website also contains nutritional information and a selection of tasty recipes from Chef LaLa, chef, nutritionist and author of “Latin Lover Lite.” |
