ZSweet to Sponsor Bon Appétit Magazine Super Club

Los Angeles, CA
January 19, 2007

ZSweet ® is involved in the exciting partnership with Bon Appétit Supper Club at the 2007 Sundance Film Festival to provide a series of exclusive dinners prepared by celebrity chefs for the cast and filmmakers participating in this year’s Festival. Featured Bon Appétit celebrity chefs will create delectable meals along with tasty desserts made exclusively with ZSweet ®, an all natural zero calorie sugar alternative, for VIP celebrity guests.

At a private location in Park City, Utah on January 20th through January 23rd, Bon Appétit Supper Club dynamic chefs, Executive Chef Cat Cora and celebrity chef Giada De Laurentiis, host of the Food Network’s “Everyday Italian,” Michael Schulson, chef of Buddakan/NYC, and David Walzog, chef of SW Steakhouse at the Wynn Las Vegas will each create and present daily menus to distinguished actors, filmmakers and directors.

For more information on ZSweet ®, log onto www.zsweet.com.

About Bon Appétit magazine
Bon Appétit magazine, a Condé Nast Publication, has served as America's foremost food and entertaining magazine for over 50 years. With nearly six million readers, it is the most widely read magazine of its kind in the world.

About ZSweet ®
Imagine a sweetener that not only tastes good, but is also good for you, can assist in the control of obesity and maintaining normal blood sugar levels. Welcome to the sweet life with zero calories, zero worries. ZSweet ® is a blend of the natural sweetener erythritol and natural flavors to enhance the taste experience, all found in common fruits and vegetables. A healthy sugar alternative, ZSweet ® has a refreshingly natural taste, texture that is consistent with sugar and ease of use in cooking, baking and flavoring of hot and cold drinks. Unlike the numerous artificial sweeteners, ZSweet ® contains no chemical ingredients or caloric and carbohydrate fillers or dietary supplements.

Like many groundbreaking products, ZSweet ® is based on a great idea and a spoonful of serendipity. Tim Avila, the creator of ZSweet ® discovered little known erythritol and began formulating what would become ZSweet ® -a truly all natural, zero calorie sweetener – in where else, but his kitchen.