Among Consumers Concern About Artificial Sweeteners is Growing

More and more consumers are ready to ditch potentially harmful artificial sweeteners such as Splenda and Equal in favor of natural products such as Zsweet, according to a recent survey by the Natural Marketing Institute.

The evidence, which compares 2016 data to research conducted in 2005 and 2011, is overwhelming. According to the survey, 59% of consumers prefer real/cane sugar rather than artificial sweeteners.  

Additionally, 57% of the general population says they consistently monitor the amount of sugar in their diets. That number has increased steadily since the 2005 figure of 49%. In 2011, the figure was essentially unchanged at 51%, but in 2016 it jumped to 57%.

What does this have to do with Zsweet?  For starters, consumers are responding to the wider lineup of all-natural, zero calorie sweeteners like Zsweet. Prior to the advent of such healthy alternatives, consumers had to choose from the unhealthy lineup of the artificial stuff. 

Consumers are more health conscious than ever and are willing to try new, healthier options that do not sacrifice on taste or flavor. In fact, Zsweet is among the best tasting natural sweeteners on the market. To learn more about the magic behind Zsweet, please click here.